Air India unveiled its new brand identity and new aircraft livery, as part of a multi-million-dollar transformation, following its transformation journey under Tata Group.
The airline has revealed new livery color, logo and new brand identity ahead of Air India-Vistara merger. The airline said the new logo, ‘The Vista’, “captures the essence of bold new India, which marks a milestone in its Vihaan.AI transformation.”
‘The Vista’ is inspired by the peak of the gold window frame, which the airline said, “signifies limitless possibilities, progressiveness and the airline’s bold new outlook.”
Travelers will see the new logo by the end of December this year when Air India’s first Airbus A350 enters the aircraft fleet. The livery and design features a palette of deep red, aubergine, and gold highlights, as well as a chakra-inspired pattern. The iconic ‘Maharaja’ of Air India, which was been central to Air India’s identity will stay but with a changed look.
Campbell Wilson, Air India CEO and MD, said: “Our transformative new brand reflects an ambition to make Air India a world-class airline serving guests from around the globe, and that represents a new India proudly on the global stage. The new Air India is bold, confident, and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service.”
He added, “Colors, patterns, shapes and how they come together and what they represent matter, but our actions speak so much louder. We are in the midst of a total transformation to reimagine the role of India’s flagship airline.”
Air India and Vistara, both subsidiaries of Tata Sons, will be merged to create a more unified entity. This merger is projected to be completed by March 2024, with Singapore Airlines holding a 25 percent stake in the amalgamated entity. Currently, Singapore Airlines holds a 49 percent stake in Vistara with Tata Group having 51 percent stake. Furthermore, plans include the merger of Air India Express and Air Asia India, forming a single low-cost carrier airline.
Air India: 470 Aircraft Order
Earlier this year, Air India placed a massive order of 470 aircraft with plane makers Airbus and Boeing in a deal valued at $68 billion. The deal is part of an 840 aircraft order in total, where 470 firm and 370 option aircraft will be procured from Airbus and Boeing over the next decade. The order comprises 40 Airbus A350s, 20 Boeing 787s, and 10 Boeing 777-9s widebody aircraft, as well as 210 Airbus A320/321 Neos and 190 Boeing 737 MAX single-aisle aircraft.
