Emirates unveils new signature livery for its fleet

Emirates, the world’s largest international airline, has unveiled  distinctive livery for its fleet, marking the third iteration of Emirates’ official aircraft brand colors.

Sir Tim Clark, President Emirates Airline said: “Aircraft livery is the most instantly recognizable brand real estate for any airline. It’s a visual representation of our unique identity, something we wear proudly, and display in all the cities we fly to around the world. We’re refreshing our livery to keep it modern, without losing the key elements of our identity such as the UAE flag on our tail fin and the Arabic calligraphy.”

Eagle-eyed plane spotters and fans will immediately notice changes to the tail fin and wingtips.  In this latest design, the UAE flag on the Emirates tail fin is much more dynamic and flowing with a 3D effect artwork, and the wingtips have been painted red with the Emirates logo in Arabic calligraphy “popping” out in reverse white. Passengers onboard with a window view will see the UAE flag colors painted on the wingtips facing the fuselage.

The signature gold “Emirates” lettering across the main body in English and Arabic is also bolder, and 32.5 per cent larger. On the aircraft belly, Emirates has retained its iconic red branding which it introduced in 2005.  The website URL “Emirates.com” has been dropped from the design.

The original livery unveiled with the airline’s launch in 1985 had its first refresh 14 years later, with the delivery of Emirates’ first Boeing 777-300 at the 1999 Dubai Airshow.

The first aircraft to sport Emirates’ newest livery is A6-EOE, an Airbus A380, which has rolled out of Emirates Engineering this week after its makeover. Its first deployment will be to Munich on 17 March as flight EK51.

The new livery will be gradually applied across the rest of the existing Emirates fleet with 24 aircraft, including 17 Boeing 777s, expected to sport the refreshed livery by the end of 2023.  All new Emirates aircraft, from the first Airbus A350 entering the fleet in August 2024 will be delivered in this new livery.

Emirates’ original livery in 1985 was designed by UK design company Negus & Negus. All of the airline’s subsequent aircraft colors were created by its inhouse design team. Over the years, Emirates’ numerous colorful and eye-catching aircraft livery have included bespoke designs to drive sponsorship brand association, and for special occasions such as the UAE’s 50th Jubilee livery, and Expo 2020 Dubai.