St Moritz appoints Tiri as Mideast representative

St Moritz and Tiri Consultancy, a boutique sales marketing and PR representation company, will partner to focus on developing regional business and providing an unrivalled Swizz experience to GCC clients.

St Moritz is thoroughly cosmopolitan. The Alpine resort’s blend of glamour, lifestyle, sport and pristine nature outshines even the world’s greatest cities.

The diversity of events and activities in St. Moritz is truly unique. Events such as the St. Moritz Art Masters festival, the White Turf horse race and the Festival da Jazz draw people from all over the world to this Alpine resort, while the area’s exclusive spas and idyllic carriage rides ensure there is plenty of rest and relaxation too.

St. Moritz has also been setting new standards in hospitality and gastronomy since the very beginning.

In 1896, for example, the first Palace Hotel opened its doors in St. Moritz; Badrutt’s Palace Hotel is still providing its guests with the highest level of luxury today. And the sophisticated Alpine resort is up there with the best when it comes to gastronomy. Award-winning restaurants and traditional guesthouses provide incomparable cuisine all year round. St. Moritz has always been a trailblazer, and this pioneering spirit is still a vital part of the resort’s nature. This is where the concept of winter tourism was born, the first polo match was played on a frozen lake, and the first electric light in Switzerland was turned on.

Today, St. Moritz continues to provide a stage for artists and trendsetters. From Andy Warhol to Alberto Giacometti and Giovanni Segantini – St. Moritz has seen them all. International galleries such as the Vito Schnabel Gallery and Hauser & Wirth can be found here; St. Moritz and the surrounding Engadin region has the highest density of galleries in the world. With its countless boutiques, distinguished delicatessens and jewelery shops, and renowned furniture stores, the urban mountain village is also a veritable paradise for shopping.

Contemporary and historical architecture both have their place here, alongside numerous museums, libraries and landmarks. Tradition and modernity mix in a way that is unique to St. Moritz. St. Moritz is exceptionally well-connected, and can be easily reached by car, train, bus or private plane.
You can fly directly to the local airport from the international airports in Zurich, Geneva, Basel, Milan and Munich.

“We are delighted to be working with such an exciting destination,” said Nour Aridi, Managing Director of Tiri consultancy. “The Middle East market is eager in exploring  new destination and continues to grow.”